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Definition of big idea: What is it, and why do we need it? In business, big ideas are what bring a company to the next level. They can be anything from a new product or service to a new way of doing things. They help a company grow and become more innovative. big ideas can be a powerful force for growth, and they can make companies money. Here’s how big idea Definition works: A big idea is an innovative idea that has the potential to make a difference in the business world....